Nothing says you’ve arrived more like owning an extravagant luxury vehicle; it puts you in a league of your own, right? That’s why BMW has launched 'The Art of Leadership' campaign, showcasing the remarkable BMW luxury range, which includes the premium BMW X7. The new BMW X7 is the combination of supreme elegance and outstanding power and is aimed at the successful leader who values quality and exclusivity.

A statement of the luxury class, the new BMW X7 is also an elegant fusion of presence and personality. Despite its majestic appearance, it gives an impression of lightness and agility, thanks to the puristic design and athletic styling. At the same time, the considerable spaciousness of the interior offers a pioneering interplay of exclusivity, functionality and freedom—incomparable comfort all the way to the third row of seats. Charm is its essence, elegance its character.

The new BMW X7 boasts outstanding technology and innovation for an exceptional driving experience. Connectivity and digital services provide an additional highlight of the BMW X7. From the modern and intuitive operating concept in the cockpit, driving and parking assist through to the Reversing Assist, a wide range of functions and assistance systems together with the innovative features of the BMW Personal CoPilot structure every trip to match individual wishes and provide maximum comfort.

To further put The Art of Leadership campaign centre stage, we teamed up with CNN to shine a light on this ultra-premium model as well as to portray the stories and attitudes of some of the most remarkable creatives, artists and leaders of our time.

This was done through a unique series, made up of a 11 short films. These short films explore ‘The Art of Leadership’, focusing on each person’s journey and how they inspire modern society. Each film in the series focuses on the core leadership values of BMW: responsibility, inner strength and independence.

One of the films portrays the world-renowned and highly successful DJ duo Dimitri Vegas & Like Mike. The branded content piece is set against the background of one of their concerts in Norway. This short film along with the others live on a mix of CNN International’s platforms, across social media, digital and TV. The films will also feature on BMW’s central brand website.

Original article from Car

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