Kia has announced the appointment of Won Kyu Kang as vice president and head of the Kia design innovation group.

Kang will officially assume the role at the start of November 2020, based at the firm’s design headquarters in Namyang, Korea and reporting to Karim Habib, senior vice president and head of Kia’s design centre.

The designer arrives from BMW, where he was creative director at BMW Group Designworks in Shanghai, China. Kang was the lead exterior designer for the 2015 BMW 3.0 CSL Hommage.

Set to specialise in “advanced design planning” for Kia, Kang will “lead the strategic development” of the firm’s design by “giving shape to future design plans in both exterior and interior design across the entire product portfolio”.

“I am honoured to join the Kia design team, particularly at a time when the automotive industry is facing such a radical shift,” Kang said.

“I believe Kia will play a major role in defining the new era of design with a wide range of electrified products and a visionary mobility roadmap for the future. I’m excited to be part of this journey with the committed design team at Kia to further strengthen its product line and design strategy.

“I am confident that the knowledge accumulated during my career will contribute to the ongoing transition of Kia, and I am looking forward to working with the team in new creative directions,” he said.

Kang started his career in 2000 as an interior designer at the Hyundai Motor Group. For the decade from 2005, he was an exterior designer at the BMW Group, before becoming a project lead and senior exterior designer until 2017 (when he was promoted to creative director).

Original article from Car